Esuns Chen Offers Amazon Sellers Growth Training

Esuns Chen Offers Amazon Sellers Growth Training

With six years of hands-on Amazon experience, Yi Xun Cross-border Lao Chen offers practical training courses focusing on Amazon North America, Europe, and Japan site operations and managed services. The course covers account registration, product selection, listing optimization, and advertising, helping sellers quickly master core Amazon operational skills and achieve business growth. This training is designed to provide actionable strategies and real-world insights for success in the competitive Amazon marketplace.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Boost CTR With Five Key Strategies

Amazon Sellers Boost CTR With Five Key Strategies

High impressions but low click-through rate on Amazon Ads? This article delves into five key factors: price competitiveness, main image and title quality, product star rating and reviews, FBA fulfillment, and keyword relevance. We provide targeted optimization strategies to help sellers improve listing appeal, effectively convert impressions into clicks, and ultimately boost sales performance. Learn how to optimize your listings for better CTR and maximize the return on your Amazon advertising investment.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Adapt Strategies Amid Transparent Sales Data Shift

Amazon Sellers Adapt Strategies Amid Transparent Sales Data Shift

Amazon's move to display product sales on the storefront marks a significant step towards increased platform transparency. This change will greatly impact seller operation strategies and potentially intensify market competition. Sellers should refocus on product and operational fundamentals, optimizing product quality, listings, advertising campaigns, and after-sales service to adapt to the new market environment. This shift necessitates a return to core principles and a commitment to providing genuine value to customers.

01/04/2026 Logistics Industry Insights
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Amazon Launches Tool to Measure Seller Marketing Impact

Amazon Launches Tool to Measure Seller Marketing Impact

Amazon's 'Brand Metrics (Beta)' feature empowers sellers to accurately measure brand marketing effectiveness. By quantifying consumer interactions across awareness, consideration, and purchase stages, it addresses key challenges in marketing performance evaluation, competitor analysis, and optimization direction. Sellers can leverage this data to refine advertising strategies, enhance brand loyalty, and stand out during peak seasons. This feature provides insights into how customers perceive your brand and helps optimize marketing efforts for better results on Amazon.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Optimize Ad Spend to Counter Competitor Discounts

Amazon Sellers Optimize Ad Spend to Counter Competitor Discounts

This article delves into advertising strategies for Amazon sellers facing budget constraints and competitor coupon campaigns. Emphasizing the importance of data-driven decision-making, it proposes strategies such as post-promotion fine-tuning, precise targeting with limited budgets, risk control during category conversion rate drops, and differentiated competition to counter competitor coupon strategies. The aim is to assist sellers in thriving amidst intense market competition by optimizing ad spend and effectively responding to competitive pressures.

01/04/2026 Logistics Industry Insights
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Data Reveals Topselling Amazon States for Sales Growth

Data Reveals Topselling Amazon States for Sales Growth

This article reveals how to precisely identify states with concentrated product sales by analyzing Amazon backend data. It explores leveraging this information to optimize inventory management, advertising campaigns, overseas warehouse deployment, and off-Amazon promotion strategies. The ultimate goal is to improve store turnover efficiency and increase sales volume. By understanding where your products are selling best, you can tailor your efforts for maximum impact and reduce unnecessary costs associated with inefficient resource allocation.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Adopt Niche Strategies for Growth Reviews

Amazon Sellers Adopt Niche Strategies for Growth Reviews

Breaking through with a new Amazon listing requires a multi-faceted approach. Quickly accumulate reviews, strategically utilize member prices and coupons to drive traffic. Implement precise advertising campaigns and cultivate a distinct competitive advantage. This involves optimizing listing details, focusing on relevant keywords, and potentially leveraging external traffic sources. By focusing on these key areas, sellers can effectively launch new products in niche categories and achieve sustainable profitability on the Amazon platform.

01/06/2026 Logistics Encyclopedia
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US Brands Adapt Social Media Strategies From Facebook to Tiktok

US Brands Adapt Social Media Strategies From Facebook to Tiktok

This article analyzes the characteristics and marketing strategies of mainstream social media platforms in the United States. Brands should select platforms based on their target audience and implement precise marketing to achieve growth. Understanding platform nuances and tailoring content accordingly is crucial for effective engagement. Key considerations include platform demographics, content formats, and advertising options. Successful social media marketing in the US market requires a data-driven approach and continuous optimization to maximize ROI.

01/06/2026 Logistics
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Walmart Marketplace Expands Opportunities for Amazon Sellers in 2024

Walmart Marketplace Expands Opportunities for Amazon Sellers in 2024

This article provides a comprehensive guide for Amazon sellers on onboarding and operating on the Walmart platform. It covers aspects such as account registration, Walmart Fulfillment Services (WFS) logistics, listing optimization, and advertising. The guide also compares and contrasts the Amazon and Walmart platforms, aiming to help Amazon sellers quickly adapt to the new environment and diversify their business. It offers practical advice and insights to navigate Walmart's marketplace effectively and capitalize on new opportunities.

01/06/2026 Logistics Industry Insights
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Solo Entrepreneurs Succeed on Amazon With Key Skills

Solo Entrepreneurs Succeed on Amazon With Key Skills

To succeed as an individual seller on Amazon, you need solid backend operations skills, accurate product selection, meticulous Listing optimization, efficient advertising optimization, reasonable logistics control, effective off-site traffic generation, cautious risk management, continuous proactive learning, good network support, and sufficient cash flow. Furthermore, the ability to withstand risks is crucial to stand out in the highly competitive market. Mastering these aspects will significantly increase the chances of success for independent Amazon sellers.

01/06/2026 Logistics Encyclopedia
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